Turn your idea into
an organized business
The Brand Catalyst is the perfect starting point into developing your business processes and systems, and creating services your clients will love.
You want to work ON your business.
But you don’t know how.
Many people start their businesses because they have a marketable skill. They know how to provide a service, like designing, illustrating or writing code. But knowing how to perform a service doesn’t necessarily mean that one knows how to create a reliable, productive engine that can deliver results, every time. This engine is the true definition of business.
Many business influencers and authors often highlight the importance of working on your business rather than in it, meaning taking on the responsibility of developing the business, rather than be the one providing the service. But as you sit down to do that, you realize there are so many things to consider that you don’t know where to start.
We help you, step by step.
The Brand Catalyst is a workshop that helps you identify, plan, codify and execute your business’ primary service offering. In just three short sessions, we turn your rough idea and turn it into a well-polished diamond – a concrete plan that you can use to explain to your clients what you do, guide them through your pricing, and outline all the deliverables they can expect from you.
What you get for $500
Your first step into designing your service
Your clients want to avoid risk as much as possible. Get in touch with us and we will guide you, step by step, on how to present your offering in a clear, concise and easy to follow way, that also looks brand-appropriate and visually stunning!
The Brand Catalyst
We all know what we do in our business. Roughly. It’s all “up here in our minds“. Through the Brand Catalyst, we can help you put all your brilliant ideas on paper, and allow you to have an objective look on the methods and processes you are probably not optimizing.
In three short video call sessions, we take your main offering (be it Illustration, Set Making or Copyrighting, or any other service), and we equip you with tools to break it down into smaller, more manageable chunks – we help you identify what Inputs you might need for each of these phases, and the Outputs that they produce for your client. We also map the expectations that are set for each of the stages, and your Customer Journey through their interaction with you.
We will also help you identify costs and pricing for each of these stages, so that it is easier to understand your profit margins, and on the same time create possible “packages“ to your potential clients.
In the end of our work, we will present you with a beautiful map of this whole process that fits with your brand. But more importantly, you will have the opportunity to sit down and do some work ON your business, and tackle the dreaded “blank page“ head on.”
The strongest weapon
in your arsenal
Success stories
About the creators
One of the things that gives meaning to Ioana’s life are processes and systems. She knows first hand about the overwhelm and frustration that goes with running a business, she has created and facilitated a method to help people optimize their services.
Ioana has her own Creative Studio where she works one on one with clients, helping them understand their material opportunities and clearly communicating their service or product.
She is most active on LinkedIn and in Creative Business Communities where she keeps learning and perfecting business development and cementing valuable relationships focused on mutual benefits.
The Team at CultCat supports her goals and contributes with design and valuable feedback.
CultCat builds systems to teach dedicated people by accessing a deep reservoir of weird and wonderful information, helping them uncover opportunity and potential.
Believes in a sustainable and ethical approach to how we produce and serve.
About the creators
Unlock growth with Brand Catalyst
The minute that you will need external help (partners, employees, freelancers) to grow your business, the Brand Catalyst process will be absolutely indispensable, providing quick and potent communication with your extended team about what each of you is undertaking.